http://www.mrespresso.com

2000

I developed their existing identity with a treatment of their 20-year-old logo, further branded the company with a new color palette for the site design, helped the company principals to conceptualize the content, and wrote first drafts of each page, including features. The unwieldy navigation seen here was a prototype of organization that subsequently became nested.

An extra part of this job was creating a studio in which to digitally photograph their espresso machines. I rented and set up the lights, took the shots, and optimized the pics.

The live site is now maintained by the folks at Mr. Espresso.

see also writing
see also this product photography