print and electronic design helpful writing

Résumé

Kalonica McQuesten

San Francisco, CA

Integrated Marketing: Writing, Design, Project Management, Web and Print
SAND HILL ECONOMETRICS (2004 – Present)
[ financial consultancy ]

Graphic Designer, Web Producer

• Lead web designer
• Part of production team for Java-driven online financial tool
• Other design for white papers, reports and presentations

Editor

• Refined existing site content, researched and produced policy documents, edited industry glossary

GBN—GLOBAL BUSINESS NETWORK (2000–2003)
[ business consulting firm, part of Monitor Group ]

Book Designer, Project Manager for GBN Scenario Book

• Responsible for all aspects of design and production.
• Guided group discussions of visual concepts based on projected content and translated them to layout
• Liaison with print agency through to press checks

Document Designer, Editor for Presentations and Consultancy Reports

• Edited, designed, and produced 75+ pg. reports optimized for both onscreen viewing and office printing. Created template for subsequent company reports

• Worked directly with presenters to collaboratively produce numerous PowerPoint and PDF presentations to strict deadline. Clients included representatives of CitiCorp Private Bank, World Business Council for Sustainable Development, Stoel Rives, and Nissan Motors

MONTARA CREATIVE GROUP (2000–2003)
[advertising and design agency]

Copywriter, Editor, Web and Print Production

• Researched digital signature technology, analyzed consequences or use, and wrote feasibility study for labor union client
• Created human resources communication guidelines document for law firm
• Worked from art director’s PSDs, optimizing images, and coding HTML
• Designed suites of collateral (letterhead, reports, forms), as automated Microsoft Word documents, and wrote accompanying user guidelines

Page showing my work: http://www.mcreative.com/L2/creative/hb/hb_wrt.html

PROXICOM (2000)
[e-business consulting firm]

Copywriter, Editor

• Conducted interviews, wrote, and edited a series of employee profiles for the human resources department’s online recruiting campaign

TILT—TEACHING INTERMEDIA LITERACY TOOLS (1999)
[youth video education non-profit organization]

Grant Writer

• Wrote and edited to strict specifications a successful NEA grant, garnering organization $30,000

PERSONA GRATA PRODUCTIONS (1999-2000)
[ITVS-funded documentary filmmakers]

Music Supervisor, Project Manager, Composer

• Scouted musicians and negotiated all music licenses with publishers and writers for feature-length project which was aired nationally on PBS

CITY OF TRIBES RECORDINGS (1996–1999)
GSP—GUITAR SOLO PRODUCTIONS (1992–1996)
[ recording labels and music publishers ]

Promotions and Marketing

• Implemented deadline-driven regional promotion activities—mailings and phone banking to press and radio contacts, securing press coverage and airplay
• Established working relationships with more than 70 press and radio contacts across the country and Europe
• Strategized and coordinated all publicity activities with nationwide distributors
• Created, maintained, analyzed and used FileMaker databases of detailed contact information
• Maintained product inventory, coordinating CD manufacturing (including print elements) with release dates
• Assisted with business affairs, including promotional strategies, mechanical licenses, contracts, and copyright
• Developed relational royalty accounting database, enabling more accurate and timely payments and reports.
(Quarterly project was originally hand-calculated then formatted in Microsoft Word.)

• Designed, produced and wrote copy for 4-pg. 4-color print catalog, several magazine and newspaper ads, in-store posters,
and direct mail flyers
• Wrote and edited wide variety of marketing collateral such as catalogs, liner notes, press releases, and newspaper ads
• Created and maintained company Web page for City of Tribes, creating artwork and editing all content
• Wrote, produced, and presented promotional video for GSP company sales meeting to classical music distributor
• Attended industry trade shows, produced and scheduled and coordinated in-store appearances with artists at music retailers, and in-person interviews with press agents

SELECT WEB DESIGN CLIENTS (1999–2003)

Web Design and Production

Original design elements, including logos, color palettes, typography, page layout; Initial editorial content; testing on multiple browsers and platforms

HANS WENDL PRODUCTIONS
[ Grammy-winning music producer and artist representative ]

DON BYRON (2002)
[ jazz clarinetist ]

MR. ESPRESSO (2000)
[ East-Bay coffee merchant ]

EDUCATION
Bachelor of Arts in Technical and Professional Writing, San Francisco State University (2000), Graphic Design Emphasis
TECHNICAL SKILLS
APPLICATIONS Adobe CS including InDesign, Photoshop, Illustrator, GoLive, and Acrobat, Microsoft Office, FilemakerPro, QuarkXpress, RoboHelp, BBEdit, Dreamweaver, Flash, Director, Shockwave, and QuickTime. PLATFORMS MacOS X and OS 9, Windows 2000, NT LANGUAGES I can design includes for Java, PHP